Behind the Brand – Willie’s Reserve

Subscribe to our show on Apple Podcasts, Google Podcasts, Spotify,, and beyond.

Give us a ★★★★★ review on Apple Podcasts if you like what you hear!

Tune in to Episode 78 recorded live at MJBizConference in Las Vegas, Nevada where we sit down with Elizabeth Hogan, Co-Founder of Willie’s Reserve. We discuss the countless hours Elizabeth spent learning more about Willie Nelson and how she took his passion and turned into a successful cannabis company. Willie’s Reserve believes all strains are “Willie Nelson” strains which is encompassed in their support of local farmers. Learn more about Elizabeth’s background and how she got to today, as well as the future for Willie’s Reserve including Willie’s Remedy CBD line.

Season 7 brought to you by Seed & Smith Cannabis.

Elizabeth Hogan

Willies Reserve Elizabeth HoganElizabeth Hogan is Co-Founder and Vice President of Brands for GCH Inc., which develops and licenses cannabis lifestyle brands for regulated cannabis markets.

Established in 2014 with artist and advocate Willie Nelson, GCH Inc. owns and operates the flagship brands Willie’s Reserve and Willie’s Remedy. Ms. Hogan leads development of the company’s brand portfolio, and is responsible for strategy, marketing and aligning product and partner opportunities in the evolving consumer cannabis market. Her efforts have helped elevate the Willie’s Reserve cannabis product line and Willie’s Remedy hemp-derived products as iconic American brands. 

Previously, Ms. Hogan directed consumer-driven strategy projects for clients around the world, including Corona, Samsung, Starbucks and Kaiser Permanente. 

Ms. Hogan earned a bachelor’s degree in anthropology from the University of Virginia. She lives in Seattle, where she enjoys the local music scene and catching live shows.