Lit & Lucid Podcast Series aims to educate the consumer on various cannabis laws and regulations as well as best practices in order to be a conscious cannabis consumer.

We focus on business professionals and entrepreneurs in the industry showcasing their innovative product as well as offer insight into various complex industry issues from regulatory to legislative concerns. 

Tune In

Streaming weekly on ITunes, Anchor.FM, and Spotify 


Lit & Lucid Podcast recording weekly in Denver, CO with guest from Colorado, California, Oregon, Washington, Florida, Ohio, Canada, and more. 

Jarrod Mason

Jarrod Mason 

Co-Host, Co-Founder YouWho Brand

After many years of undergraduate research in the fields of psychology, neuroscience & pharmacology, Jarrod graduated college in 2016 and joined a local Pueblo start-up company in the newly formed legal cannabis industry.

In two years, Jarrod help the farm become the largest legal cannabis cultivation in North America and has become a voice of the burgeoning legal industry being featured in Bloomberg BNA, The Weekly Standard, Maximum Yield Magazine and featured on CannaCribs.

Jarrod has since co-founded a podcast called Lit & Lucid which focuses on educating consumers and entrepreneurs on the new industry and showcasing successful entrepreneurs in the space.

He also is a co-founder of YouWho Brand, a company focused on building sustainable, efficient and successful business’s through creative marketing and sales initiatives.

Lucy Rose

Lucy Rose

Co-Host, Co-Founder YouWho Brand

Lucy’s background is in Political Science with a Master’s degree from the University of Denver in Environmental Policy and Management focusing on sustainble farming initiatives in the U.S. She currently works full-time for a law firm in Washington, DC.

Lucy has been active in the cannabis community since 2013. She founded Greenlove Denver in April 2017 focusing on educating consumers on the modern day cannabis consumer. Greenlove Denver also hosts Light & Lit cannabis yoga in private locations in Denver and Boulder.

It is with hopes through this podcast that Lit & Lucid will educate consumers on how to be more conscious cannabis consumers, as well as help guide and educate business professionals in the industry to make the cannabis community better in preparation for federal legalization.

Lucy also specializes in content creation, social media management, SEO optimized blog posts, and business sustainability advisement as the co-founder of YouWho Brand.

Latest Episodes 

Join us in this lit and lucid journey to learn from cannabis industry professionals, advocates, and thought-leaders about important issues in the industry. 

Episode 46 – Best in Grow Workforce Management Tools Ft. Andrew Duffy

Tune in to Episode 46 with Co-Founder & CEO of Best in Grow, Andrew Duffy to learn more about the workforce management tools they have created as a way to[…]

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Peak Extracts

Episode 45 – Oregon’s Peak Extracts ft. Katie Stem

Tune in to Episode 45 with CEO of Peak Extracts Katie Stem to learn more about Oregon’s first adult-use edible producer licensed in Oregon and the #2 chocolate manufacturer in[…]

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Sensi Magazine Cannabis Community

Episode 44- Sensi Magazine + Cannabis Community ft. Associate Publishers Amanda Patrizi and Richard Guerra

Tune in to Episode 44 with Sensi Magazine Associate Publishers in Colorado Amanda Patrizi and Richard Guerra to hear more about Sensi’s mission to cultivate the new normal in terms[…]

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American Israel Cannabis Association

Episode 43- American Israel Cannabis Association Ft. Sara Gluck

Cannabis research originated in Israel in 1964 by Scientist Raphael Mechoulam who was the first to isolate THC the main active principle of cannabis. Today the American Israel Cannabis Association[…]

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