E.166 – Cannabis Data Analytics & Consumer Insights, ft. Kris Walker of Hoodie Analytics
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Joining us today is Kris Walker, President and Chief Commercial Officer at Hoodie Analytics. Hoodie Analytics is a U.S. based cannabis data and technology firm that delivers insights into market performance and competitive intelligence. Hoodie tracks over 3.5MM daily unique offers in over 8,000+ dispensaries in the US and Canada, making Hoodie the largest and most impactful platform in cannabis for leading sales metrics such as pricing, promotion, stocking status, distribution and share of shelf.
Kris shares with us more about his background and how his professional experience working at Nielsen, S&P 500 firm, led him to Hoodie Analytics. We learn more about the problems Hoodie solves for the cannabis industry such as product distribution and stock levels for brands and dispensaries, as well as providing valuable data on competitive pricing analysis.
They also have a consumer facing database, Ask Hoodie, that allows you to search via a specific product to determine which dispensary you can find it in stock. Kris shares with us more about the innovation to come in terms of cannabis data and how Hoodie plans on growing in the future.
Tune in to Episode 166 to learn more to learn about Hoodie Analytics!
Kris Walker
Kris Walker is President and Chief Commercial Officer at Hoodie. Hoodie tracks over 3.5MM daily unique offers in over 8,000+ dispensaries in the US & Canada, making Hoodie the largest and most impactful platform for next day insights into leading sales metrics such as cannabis pricing, promotion, stocking status, distribution and share of shelf. Hoodie combines this unparalleled coverage with first-of-its-kind, next-day insights so businesses can access market trends and data within hours. Kris leads Hoodie’s customer acquisition and customer experience efforts — overseeing sales, marketing, analytics, product 
strategy, and the delivery of successful client outcomes. Prior to Hoodie, Kris was Senior Vice President and Global Client Leader for Nielsen, the S&P 500 firm and global leader in audience insights, data, and analytics that shape the future of media. At Nielsen, Kris drove product innovation, leveraging Nielsen’s data marketplace and broad analytics capabilities to deliver exceptional value for clients’ business performance worldwide. Kris is also the co-founder of Big Chalk Analytics, a technology-enabled analytics consulting firm that connects progressive companies with world-class analytics, insights, and talent — including individuals, teams, and suppliers through a proprietary talent network aligned with the most important analytics and insights issues facing the CPG/FMCG industry. Kris is a passionate global executive with proven experience in transforming start-up and turnaround businesses. He’s awarded and recognized for leading through innovation, building enviable teams and clients, and leveraging strategic and analytical skills to consistently exceed revenue and EBITDA targets. Kris holds a Bachelors of Science in Commerce with Concentrations in Marketing and International Business from the University of Virginia.
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