E.168 – Salty Cannabis Snacks ft. Caroline Yeh, TSUMo Snacks
Welcome to the final episode of Season 16! Joining us is Caroline Yeh, Co-Founder and CEO of TSUMo Snacks. TSUMo is a savory edible company in CA known for its munchable cannabis-infused salty snacks offering some flavor profiles like fiery hot crunchers, salsa verde tortilla rounds and more.
Caroline shares more about her background in the cannabis industry and how those experiences led her to TSUMo Snacks. We learn more about this salty edible line that is sure to make consumers excited! I mean who doesn’t want to try a bag of infused chips?
Caroline tells us more about their flavor offerings, how they infused the chips, and more on what’s to come for TSUMo. They also recently released a 100mg bag offering a fun and sessionable snacking experiences for cannabis enthusiasts.
If you are in California check this brand out!
Caroline Yeh is an industry leader with extensive experience growing, scaling and commercializing innovative and emerging brand portfolios. She has overseen product development, operations, distribution, vendor relationships and marketing at several emerging companies both in and out of the regulated cannabis space, and brings an elevated level of management acumen to her role at TSUMo Snacks.
Caroline’s current responsibilities focus on
guiding production and operations as well as strengthening existing or steering new partnerships. She also remains heavily involved in the TSUMo product pipeline. Prior to founding TSUMo, Caroline spent several years in the cannabis industry in management
roles at top California cannabis brands Bloom Farms and Kiva Confections, where she created new product lines, negotiated purchasing agreements, established pricing, oversaw vendor
logistics and reached sustainability packaging goals. Caroline grew up in Los Angeles and holds an MBA from the Haas School of Business at the University of California, Berkeley, and a B.A
from the University of Pennsylvania.