E.150 – Colorado Culture and Fine Cannabis ft. Jon Spadafora of Veritas Fine Cannabis
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Welcome to Season 15 of Lit & Lucid Podcast HomeGrown Series: Made in Colorado. Jarrod and I are both Colorado natives, and truly believe the cannabis industry took root here in CO. This season we are focused on CO-based businesses that have helped shape the industry into what it is today. Stay tuned as we chat with guests from all aspects of the industry from product manufacturers, cultivators, ancillary businesses and more.
We are kicking off the season with Jon Spadafora, Head of Marketing and Sales with Veritas Fine Cannabis. Since 2014 Veritas has made a name for itself in Colorado as a leading craft cultivator and one of America’s first premium cannabis wholesalers. Veritas prides itself on curating the cannabis experience for consumers growing over 90 high-demand strains, with a special focus on preserving the terpene profile of each strain.
Jon chatted with us about his background in entertainment and hospitality and how those experiences led him to marketing and sales at Veritas. He also shared with us more about what makes Veritas a top cannabis cultivator in Colorado and how that attention to detail led them to partnering with some pretty amazing companies like Cookies and most recently Oskar Blues.
We talk about the importance of Colorado culture and how Veritas being engrained in that culture has led them to success. You can often times find Veritas sponsoring a Red Rocks show or supporting local artists like Morgan Mandala’s collaboration with Icelandic Ski for their latest giveaway.
If you are interested in learning more about Veritas strains you can check out their strain library online which provides consumers with tons of valuable information about each strain and where you can find it in store.
Episode 150 is streaming now on your favorite listening platform!
Jon Spadafora is the Head of Marketing and Sales for Veritas Fine Cannabis. After spending nearly two decades in the hospitality industry, Jon Spadafora pivoted to the cannabis industry in 2015, building out the initial brand and marketing strategy for Veritas Fine Cannabis. He specializes in experiential marketing strategy and creating events that elevate the customer experience.
Jon’s professional background includes work with top hospitality and entertainment companies such as Virgin Hotels, Vail Resorts, sbe Entertainment Group, Caesars Entertainment and Live Nation. As head of marketing and sales at Veritas, Jon and his team work to bring the best of hospitality to the cannabis industry, developing and implementing diverse, multichannel events to ensure the customer experience is as unique as everything produced by Veritas Fine Cannabis.
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