Tune in to Episode 132 featuring Andreas Neumann, Chief Creative Director at Jushi Holdings as we discuss cannabis and design. Dre’s creative background comes from many years of working as the Head of Content at Idean with clients such as IBM, HP and Rolls Royce. Through his work with Apple Andreas realized that one of the biggest pain points in design is reducing friction. As the Chief Creative Director Andreas uses these same concepts when designing retail spaces and new products in the cannabis industry. Understanding the consumers wants and needs is also at the core of the creative design process.
Outside of working in cannabis Andreas’ true passion is photography. Dre is a world-renowned photographer having captured many familiar faces from Iggy Pop, Anthony Bourdain, Johnny Depp and more. We discuss the key to his success which was focusing on one type of photography and not letting the fan fare of the celebrities go to his head. Learn more about the creative mindset and perspective Dre offers for creating art through the lens in this episode.
Andreas (Dre) Neumann spent the last three decades at the intersection of entertainment, advertising, branding and digital sectors shaping the powerful role that user experiences and branded content bring to the world. As Jushi Holdings Inc.’s Chief Creative Director, he is designing a post-pandemic future for retail by developing an immersive shopping experience, from physical spaces to digital services. By mixing cannabis with art, performance and curated designer products, Dre is building up Jushi to be at the heart of culture.
Dre’s creative innovation carries over into business as an entrepreneur and tech guru, with a background that includes overseeing creative strategies for clients in Silicon Valley such as Apple, IBM, HP, LG and Ericsson; car companies like Rolls Royce and Ferrari; international hotel chains; and as the creator of GUM (see WSJ article here).
Andreas is a famous photographer as well, and his award-winning work has featured the likes of Pelé, Iggy Pop, Josh Homme, Dave Grohl, Lenny Kravitz, Barry Bonds, Pierre Cardin to name a few. He has illuminated the fascinating world of famous Mexican Luchadores and even co-directed a documentary that tells the story of Iggy Pop and Josh Homme’s creation of the “Post Pop Depression” album.